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Translation Widget

Translation Widget

Most companies that do business internationally translate their website into different languages. Many translated websites have a translation widget which is used as a language switcher to select the desired language. Some translation widgets make use of country flags; some translation widgets list the website languages. Using flags in the translation widget may be problematic as some languages are used in multiple countries. Spanish, for example, is used in a few dozen countries. Which flag should be used, Mexico, Argentina, Spain? German and French are also used in multiple countries. Using language names may be preferable.

But the entire approach of language switching in a translation widget is overrated. The most effective form of delivery for a translated website is when the translated website content comes up in foreign language search engines. So if someone in France is looking for your service and finds your company, your content is served in French. People in France search in French-not in English; so chances are that they will not find your English website and then use the translation widget to switch to French.

That’s why many of the translation widgets being offered online, like those by Google and Microsoft, are not effective. Those translation widgets use machine translation to translate your website on-the-fly and do not cache the content on any physical server. So the translated content is not indexed by any search engines. Only website content that is translated and hosted can be indexed by search engines. And only website content that is hosted can be optimized for search engines using SEO.

If your website was created using the WordPress CMS, you can use the free GTS Translation plugin to translate your website. All translated is hosted on your server and can also be post-edited for human quality translation. If your website is not on WordPress, GTS can provide you with human translation of your website content which will help you with SEO of your translated web content. For more information, please contact us at sales@gts-translation.com or call one of our offices.

Amazon Solution Provider

Amazon Solution Provider

GTS Translation is a member of the Amazon Solution Providers network.

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Google Rating
4.8

What our customers are saying

Michelle Sperling
Michelle Sperling
19:24 06 Dec 17
Fast and reliable service. If I'm ever in a tight spot and need something translated quickly, they are always able to deliver on time.
??? Soobin Lee
??? Soobin Lee
15:23 06 Dec 17
Every time, they've done their jobs really fast with the high quality as well. And what is more, nice customer service :)
Sholom Moskowitz
Sholom Moskowitz
20:39 08 Nov 17
This company is awesome! I was looking for a translation of a three page complex business proposal and I uploaded to their website for a quote. Which I got on the spot. I was surprised at how reasonable it was and was a little nervous that the job wouldn't be perfect because the price seemed so good. However, I paid online (very easy process) and the next morning I had the translated proposal in my inbox! I can't personally tell you how good the translation was because I don't really speak the language :) but my business partner tells me it was amazing! And the investors I gave it to were very impressed as well :). I wholeheartedly recommend this company and their professional services.
Amalia McGibbon
Amalia McGibbon
14:08 20 Oct 17
Great service, lovely staff. They were willing to expedite the service for me at no extra charge, simply because they understood time was of the essence. Couldn't recommend more highly!
David Weissberger
David Weissberger
03:10 10 Sep 17
Fair pricing, quick turn-around, and excellent customer service. I had a problem viewing the first translation they sent and GTS responded promptly with a new file that solved the problem. Thanks GTS!
Shankar S
Shankar S
11:47 14 Jul 17
The complete experience with GTS translation was amazing. They provided a quote immediately which helped me to decide. The turn around time for translation was super fast and it was crucial for submission of an application. This will be my preferred option for Certified Translations going forward.
max hasson
max hasson
18:10 10 Dec 16
Rapid quote and quick turn around. Fully satisfied with the results.
Mark McKinnon
Mark McKinnon
18:44 07 Dec 16
Quick, efficient translation service who took my requirements and context into account. Would recommend.
John-Paul McMahon
John-Paul McMahon
15:01 17 Nov 16
A fantastic service and great staff. I am very pleased. They were the best translators that I have worked with.
Carlos Maza
Carlos Maza
11:35 23 Oct 16
Great customer service and fulfillment of agreed timelines. Very personal service. Would highly recommend them!
Gina Davis
Gina Davis
19:28 10 Aug 16
Loved the service and turnaround time with this company. They quickly got to know our needs (specifically for a back translation and validated translation for a research project with two languages), and though we inundated them with several additional requests through the project, all was handled professionally and with ease. Highly recommend.
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